The recently released Denzil Washington movie, “John Q,” has caused a swift
and aggressive reaction from the health care insurance industry. In an
unprecedented effort to blunt an anticipated adverse reaction from the public,
the health insurance industry has placed a number of expensive ads in major
entertainment industry magazines. The intent of the advertisements appears to be
to deflect criticism by redefining the theme of the film and focus the public on
more general “non-insurance” issues. “John Q,” a film by noted director Nick
Cassavetes, deals with the response of a father to his son’s denial of benefits
for a life saving medical procedure. For a detailed article concerning the issue
as well as an interesting survey concerning public response to the movie, please
go to
AMEDNews.